Paid search with clear targeting, budget control, and tracking
We structure campaigns, align landing pages, and optimize against budget and conversion data — management fees and ad spend stay separate.
Google Ads Journey
From setup to optimization: the Ads journey
Account structure, Search, remarketing, and Performance Max — actively managed with GA4 conversion tracking.
01 / Goal & Measurement
Account structure and conversion foundation
We set up a clean account with negatives, geo targeting, and ad-group architecture. Ad message matches the landing; GA4 tracking groundwork is ready.
Keyword structure
Intent groups and negative lists.
Landing match
Ad promise aligned with page message.
GA4 foundation
Tracking prep for form, phone, and WhatsApp conversions.
Step focus
Goal & Measurement
Account
Negatives
Landing
GA4
02 Search: Search network campaigns
Management with clear ad-group and copy structure on high-intent queries.
- Ad group architecture — Intent-based grouping.
- Ad copy — Promise aligned with the landing.
- Geo targeting — Clear geographic and language targets.
03 Remarketing: Remarketing campaigns
Remarketing setups suited to people who already visited the site.
- Audience definitions — Lists based on visits and engagement.
- Message alignment — Creative directed by prior interaction.
- Frequency control — Limiting over-exposure.
04 Performance Max: Performance Max management
PMax setup and optimization on suitable accounts; it complements Search when needed — it does not replace it.
- Setup — PMax launch on suitable accounts.
- Complementary role — Alongside Search, not instead of it.
- Optimization — Managed by asset and signal quality.
05 Optimization: Ongoing management from data
We regularly refine bids, keywords, ad copy, and landing match. Conversion tracking — and A/B tests when useful — are part of the process. No ROAS guarantees.
- Conversion tracking — GA4 events and conversion tracking.
- Ongoing optimization — Bids, keywords, copy, and landing.
- A/B testing — Part of the process when needed.
Pricing
Packages & Pricing
Choose a package that fits your needs, or request a custom quote.
Management
- Campaign setup
- Ongoing optimization
- Monthly reporting
All prices exclude VAT. Compare all packages → · Get consulting for Google Ads
FAQ
Frequently Asked Questions
Related Services
SEO Services
Technical SEO, content strategy, and local SEO to improve organic search visibility. Clear packages from Ceren Dijital.
DetailsWeb Design
Fast, mobile-first web design with clear UX, SEO-ready structure, and conversion-minded journeys.
DetailsContent Creation
SEO-aware content creation for service pages, blogs, and campaigns — written for clarity and search intent.
DetailsReview your current digital visibility with us
Share what you need. We'll outline practical next steps after a free initial analysis.